How challenging can is possibly be, really? Here's the short and sweet: Volvo is encouraging drivers to test drive the Audi A4, and then test drive the Volvo S60 to see which one they like better, all the way until July 1, 2013. If they still like the Audi A4 better (which they won't), Volvo will cover the first payment for them.*
Exposing the Competiton
So why did Volvo pick the Audi A4 to pick on? Did the A4 put gum in the S60's hair? Did Audi take the toy at the bottom of Volvo's box of cereal? Maybe the A4 took the S60's lunch money... We don't know, but the Audi A4 has consistently been one of the top competitors in the Volvo S60's segment, and Volvo wants people to know that the competition shouldn't even be close.
USA Today took the challenge, only with 6 competitors. They compared the 2013 Acura TL, 2013 Audi A4, 2013 BMW 328i, 2013 Cadillac ATS, 2013 Mercedes C250 and 2013 Volvo S60. To see what they thought of the challenge, click here.
See for Yourself
To take the challenge for yourself, test drive one today and let us know what you think. You can also call us (616) 301-2100 or let us know on Facebook, Twitter, or Google+.
How can Volvo be so confident that drivers will choose the S60? Looking at the numbers and the side by side comparison below, you can see why. This seems like a pretty safe bet for Volvo.
|Category||Audi A4||Volvo S60|
|Engine||2.0L I-4||2.5L I-5|
|Horsepower||211 HP @ 4,300 RPM||250 HP @ 5,400 RPM|
|0 - 60||6.7 seconds||6.4 seconds|
|Torque||258 @1,500 RPM||266 @ 1,800 RPM
W/ Overboost to 295
|Fuel Estimates||31 MPG||30 MPG|
|Scheduled Maintenance||12 MO/ 5,000 MI||36 MO/ 36,000 MI|
| IIHS Small Overlap
Crash Test Rating
In conclusion, it appears that Volvo has made a good move in showing off its latest S60. Both vehicles are easy on the eyes, and have impressive features. However, the numbers tip the scale in Volvo's favor.
Volvo S60 Awards:
IIHS Top Safety Pick Plus
USAA Preferred Best Value Midsize Luxury Sedan
5-Star Crash Test Rating
International Car of the Year (ICOTY)
Ward’s 10 Best Interiors Award
Vincentric’s 2011 Best Value in America
Automobile magazine All-Star Award
Ward’s 10 Best Engines
Even more about the Volvo S60:
More about Volvo from GRAutoBlog:
The Importance of taking your Volvo in for Its 100,000 mile service
How to Sync Your Phone - Volvo XC60 - Sensus System Bluetooth Tutorial
World's Highest Mileage Car: Volvo P1800
Volvo Develops Animal Detection Safety System
News from Volvo: Tech Progress and Historical Homage
*Contact Betten Imports for details
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