Tuesday, June 18, 2013

The Audi A4 vs. Volvo S60 Challenge

The Challenge
How challenging can is possibly be, really? Here's the short and sweet: Volvo is encouraging drivers to test drive the Audi A4, and then test drive the Volvo S60 to see which one they like better, all the way until July 1, 2013. If they still like the Audi A4 better (which they won't), Volvo will cover the first payment for them.*


Exposing the Competiton
So why did Volvo pick the Audi A4 to pick on? Did the A4 put gum in the S60's hair? Did Audi take the toy at the bottom of Volvo's box of cereal? Maybe the A4 took the S60's lunch money... We don't know, but the Audi A4 has consistently been one of the top competitors in the Volvo S60's segment, and Volvo wants people to know that the competition shouldn't even be close.

USA Today took the challenge, only with 6 competitors. They compared the 2013 Acura TL, 2013 Audi A4, 2013 BMW 328i, 2013 Cadillac ATS, 2013 Mercedes C250 and 2013 Volvo S60. To see what they thought of the challenge, click here.

See for Yourself
To take the challenge for yourself, test drive one today and let us know what you think. You can also call us (616) 301-2100 or let us know on Facebook, Twitter, or Google+.

How can Volvo be so confident that drivers will choose the S60? Looking at the numbers and the side by side comparison below, you can see why. This seems like a pretty safe bet for Volvo.


Category  Audi A4  Volvo S60
 Engine 2.0L I-4 2.5L I-5
 Horsepower 211 HP @ 4,300 RPM 250 HP @ 5,400 RPM
 0 - 60 6.7 seconds 6.4 seconds
 Torque 258 @1,500 RPM 266 @ 1,800 RPM
W/ Overboost to 295
 Fuel Estimates 31 MPG 30 MPG
 Suspension Tuning Regular Touring
 Torque Vectoring N/A Standard
 Bluetooth Available Standard
 HD Radio Available Standard
 Driver Memory Available Standard
 iPod Connection Available Standard
Scheduled Maintenance  12 MO/ 5,000 MI 36 MO/ 36,000 MI
 MSRP $32,500 $31,900
 City Safety N/A Standard
 IIHS Small Overlap
Crash Test Rating
Poor Good

In conclusion, it appears that Volvo has made a good move in showing off its latest S60. Both vehicles are easy on the eyes, and have impressive features. However, the numbers tip the scale in Volvo's favor.

Volvo S60 Awards:
IIHS Top Safety Pick Plus
USAA Preferred Best Value Midsize Luxury Sedan
5-Star Crash Test Rating
International Car of the Year (ICOTY)
Ward’s 10 Best Interiors Award
Vincentric’s 2011 Best Value in America
Automobile magazine All-Star Award 
Ward’s 10 Best Engines

Even more about the Volvo S60:
Click Here

More about Volvo from GRAutoBlog:
The Importance of taking your Volvo in for Its 100,000 mile service
How to Sync Your Phone - Volvo XC60 - Sensus System Bluetooth Tutorial
World's Highest Mileage Car: Volvo P1800
Volvo Develops Animal Detection Safety System
News from Volvo: Tech Progress and Historical Homage

*Contact Betten Imports for details
5901 28th Street SE
Grand Rapids, MI 49546

1 comment:

  1. Good post! Anyone confused about which one to buy whether the Audi A4 or the Volvo S60, may got the conclusion clearly. This tabular representation is showing clearly the features of the both and comparison between them. After viewing it, anyone can have a clear image in mind regarding which vehicle to buy. Buying a car is not a big deal but you need to take proper maintenance of it. Volvo service Florence SC.

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