- Volvo 'Every Drop Counts' Campaign
Volvo is tooting its own horn, so to speak, with the company's latest advertising campaign concentrated on its commercial truck fleet. This campaign includes an 'Every Drop Counts' web site concentrating on the 30% fuel savings for its Heavy Hybrid trucks and the 7% resulting from the company's innovative "IShift" automatic transmissions.
- Volvo Named 'Most Improved for Carbon Emissions'
Volvo has claimed the top spot in the JATO Top 20 as the 'Most Improved for Carbon Emissions' in their comprehensive list honoring car companies who have improved their carbon emission output.
With its 'DRIVe Towards Zero' initiative, Volvo has set a high standard for itself to develop cars completely free of harmful exhaust emissions and carbon dioxide. The company's high-efficiency diesel models are a product of that high standard with impressively low CO2 emissions. Volvo also hopes to produce plug-in hybrids by 2012.