Friday, August 5, 2011

Chrysler's New "Imported from Detroit" Project to Raise Funds for Detroit Charities

[caption id="" align="aligncenter" width="560" caption="Chrysler is once more revving up its "Imported from Detroit" campaign with a new philanthropic project."][/caption]

Chrysler and Eminem are teaming up once again to not only incite passion for Detroit, but actually raise money for local Detroit charities in order to have a positive impact in the Motor City community.

Chrysler's commitment to the revitalization of Detroit has evolved from its pro-Detroit advertising campaign, to its "Imported from Detroit" merchandise and is now revving up once more with its new "Imported from Detroit" project.

The project is a web collaboration with the company 8 Mile Style that manages Eminem's song rights. With the slogan "Never Give Up. Always Give Back," the IFD Project will help promote Detroit events and continue the Chrysler legacy of supporting local charities.

Eminem originally lent his starpower, Detroit roots and "Lose Yourself" single to the "Born of Fire" Super Bowl ad that sparked the initial "Imported from Detroit" campaign for Chrysler.

Now Eminem is back, but in a different way.

The rap artist's song, "Lose Yourself," now synonymous with Chrysler and Detroit, has been re-imagined by the "Selected of God" gospel choir who were previously featured in their own "Imported from Detroit" spot.

The re-interpreted "Lose Yourself" is meant not just as an inspirational power-ballad, but as an actual way to raise funds for charity organizations in the community. The gospel version of "Lose Yourself" is available for download on iTunes with all of its proceeds going toward three Detroit charities: Abayomi Community Development Corporation, The Yuinon and Robert S. Shumake Scholarship Foundation.

Interact with the IFD Project on their Facebook page:

More on "Imported from Detroit" on GRAutoBlog:
Chrysler’s “Imported From Detroit” Helps Re-brand Motor City
Chrysler Enlists Detroit’s Own for “Imported” Campaign
Chrysler’s “Imported From Detroit” Campaign

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