Tuesday, April 12, 2011

Chrysler's "Imported From Detroit" Helps Re-brand Motor City

Detroit, poised to be the new comeback kid of American cities, goes by many names: Motown, Motor City, Hockeytown. And now, the city that represents the heart-and-soul of the American Auto Industry is embarking on a new era of civic pride and positive public relations, mostly thanks to the Chrysler brand.

Chrysler's "Imported From Detroit" campaign was pushed into national consciousness with its Eminem-embellished Super Bowl commercial and has maintained momentum with a series of YouTube videos featuring local heros that represent the dedication and spirit of the city.

Now Chrysler has taken the campaign to the next level by utilizing its "Imported From Detroit" brand with merchandise that allows people to express their passion for Detroit, no matter what nickname they think fits it best.

[caption id="" align="aligncenter" width="247" caption="This poster features the Fisher Building, an iconic building in the heart of downtown Detroit."][/caption]

Some of the brand's most popular merchandise includes tasteful posters brandishing the "Imported From Detroit" motto along with iconic images representing the past, present and future of Detroit's potential. The limited edition poster series are also a tangible effort towards rebuilding Detroit because a portion of the proceeds from each $25 poster goes toward local charities.

[caption id="" align="aligncenter" width="196" caption="The second poster in the series showcases one of the iconic tigers guarding Comerica Park."][/caption]

Take a closer look at the complete poster series, other official "Imported From Detroit" merchandise and the charities they help support at http://www.collection.chrysler.com/

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