Beats by Dr. Dre, a new studio-quality audio system, is the result of the Chrysler partnership and the latest addition to the new 300 model. The collaboration of music producer Dre, Interscope chairman Jimmy Iovine and a team of Chrysler engineers is what it took to make the 'Beats' audio system a reality.
This exclusive partnership is some of the most exciting news to come out of the Chrysler portion of the 2011 New York Auto Show where it was announced on Wednesday. Chrysler sees this as a way to raise the overall bar for car audio systems. At the auto show, Interscope's Iovine spoke of the 'Beats' system finally reconciling vehicle audio technology with the way that music should be listened to for full enjoyment.
'Beats' by the numbers:
- 10 speakers
- 552 watts
- 8.4-inch touchscreen display
The 2012 300 S will be in dealerships this fall. Dr. Dre will also be featured in upcoming "Imported From Detroit" Chrysler commercials.
[caption id="" align="aligncenter" width="630" caption="Chrysler is raising the overall standard for car audio technology with the Beats by Dr. Dre system."][/caption]