Friday, April 22, 2011

New Beats by Dre Chrysler Audio System

Chrysler has recruited Eminem's mentor Dr. Dre to take the 2012 300 S to the next level of luxury.

Beats by Dr. Dre, a new studio-quality audio system, is the result of  the Chrysler partnership and the latest addition to the new 300 model. The collaboration of music producer Dre, Interscope chairman Jimmy Iovine and a team of Chrysler engineers is what it took to make the 'Beats' audio system a reality.

This exclusive partnership is some of the most exciting news to come out of the Chrysler portion of the 2011 New York Auto Show where it was announced on Wednesday. Chrysler sees this as a way to raise the overall bar for car audio systems. At the auto show, Interscope's Iovine spoke of  the 'Beats' system finally reconciling vehicle audio technology with the way that music should be listened to for full enjoyment.

'Beats' by the numbers:

  • 10 speakers

  • 552 watts

  • 8.4-inch touchscreen display


The 2012 300 S will be in dealerships this fall. Dr. Dre will also be featured in upcoming "Imported From Detroit" Chrysler commercials.




[caption id="" align="aligncenter" width="630" caption="Chrysler is raising the overall standard for car audio technology with the Beats by Dr. Dre system."][/caption]

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